Artisan magazine cover — Ali Benchekroune portfolio of video work

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selective collaborative works

A portfolio by Ali Benchekroune

+ Care for the craft

MA

NI

The
Blueprint
for Visual
Storytelling

FES

TO

Documenting
Reality

Whether I’m documenting the quiet precision of a chef, the fast pace of a fashion editorial video, or the genuine emotion of a wedding day...

"Adapt the Rhythm"

Every environment requires a different approach, a different rhythm...

A Constant Craft

...but the care put into the craft remains a constant.

[The Ultimate Goal]

...the goal is always the same:

TELLING A TRUE STORY, BEAUTIFULLY.

+ Building Stories

GLOSSARY

Index of Works

Selected Archives

MINA BINEBINE PG. 01

VERNE PG. 02

BAROMÈTRE PG. 03

ONUDI PG. 04

AD MAGAZINE PG. 05

COMPTOIR DARNA PG. 06

AKAN PG. 07

AZAR PG. 08

Other Selective Works

Fashion PG. 09 Food & Beverage PG. 10 Events PG. 11 Weddings PG. 12 Corporate PG. 13 Hotels PG. 14 Documentary PG. 15

00 PREVIEW

FASHION EDITORIAL VIDEO

00 / PREVIEW

CON FLU ENCE

Translating the fashion designer's artistic intent into raw kinetic editorial.

01 BLUEPRINT

COGNITIVE TRANSLATION

STRATEGIC SCHEME

01DECODING

02PROCESSING

03COLLABORATING

THE BLUE PRINT

DECODING

Listening to Mina describe her clothes, her artistic identity, her passion, her intentions, her psychological needs...

PROCESSING

Translating the intent and creativity of a concrete, tangible fashion medium into an impactful narrative.

COLLABORATING

Designing the blueprint for alignment with my tonal, energetic, and colorful visual style.

02 GROUNDWORK

DATA RIGOR

02 / GROUNDWORK

DATA RIGOR

DATA PROCESS

Structuring the foundation. Aligning the core elements of the artist's vision before technical execution.

RESEARCH

MEDIUM

FORMAT

TARGET

TIMING

STRUCTURE

INTENTION

VISUAL TECH

TEXTURE

MUSIC

LIGHTING

SHAPES

TONE

THEMES

RHYTHM

GRAIN

STRUCTURAL PLAN

RESEARCH

AESTHETIC
INFRASTRUCTURE

KINETIC
CALIBRATION

TECHNICAL
PARAMETERS

TONE &
LIGHTING

TEXTURE &
GRAIN

03 PRODUCTION

SYSTEMATIC ROUTING

03 / PRODUCTION

PRODUCTION CIRCUIT

SYS.00 IDEATION

SYS.01 ALIGNMENT

SYS.02 TECH SCOPING

SYS.03 PRINCIPAL PHOTOGRAPHY

SYS.04 EDITORIAL ASSEMBLY

SYS.05 COLOR & SOUND

SYS.06 FINAL DELIVERY

04 CRAFT

OUTPUT

04 / CRAFT

WATCH THE VIDEO

Brand Odyssey

SCULPTING THE VISION

Refining Nizzar's intent for Pat's jewelry brand communication.

FACETING THE NARRATIVE

01. UNEARTHING

02. POLISHING

03. PRODUCTION

04. DIAMOND

PAT'S BRAND + NIZZAR'S VISION

A comprehensive visual chronicle culminating in an editorial desert shoot. Documenting Nizzar's vision for Pat's jewelry brand through creative immersion in Marrakech: capturing authentic encounters with local creatives within their environments, navigating the historic Medina, the Royal Mansour, the YSL Museum and Majorelle Garden, down to intimate Michelin-starred lunches and atmospheric dinners at Les Jardins du Lotus.

POLISHING

01

Structuring Vision

Putting order into Nizzar's initial demand and vision, setting the foundation.

02

Forging Narrative

Creating a strong artistic and narrative coherence across the entire project.

03

Aesthetic Language

Designing a visual language linking the narrative to the brand image and products.

04

Editorial Magnification

Elevating and magnifying the content with an uncompromising editorial style.

PRODUCTION TACTICS

01. Deploy & Capture

Crew members, equipment & tech logistics. Intensive day/night captures, indoor & outdoor.

THOUSANDS OF RAW ASSETS Photos, Videos & Sound

02. Curation & Narrative

Selecting the best assets. Editing the visual diary & structuring the narrative backbone of Nizzar's vision.

03. Editorial Execution

Dedicated editing of desert editorial photos & videos. Forging aesthetic continuity across brand & products.

Polished diamond illustration representing the finished Verne jewelry identity

Haute Joaillerie

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GASTRONOMY

& MIXOLOGY

10 YEARS OF ABSOLUTE TRUST & RESPONSIBILITY

SPEAKEASY

DISTILLERY

ALCHEMY

Given creative carte blanche, this phase is a rigorous conceptual distillation. I analyze the venue's DNA—industrial steampunk, refined grunge, and speakeasy intimacy—to concentrate these raw vibes and avant-garde flavors into a potent visual blueprint.

VISUAL MACERATION

Focusing on sensory immersion, I employ deliberate chiaroscuro lighting to highlight fresh botanicals and culinary textures. This contrasts with the space's tactile richness—gleaming copper, worn leather, deep green marble—translating the clandestine atmosphere into cinematic frames.

EXPLOSION

Backed by a 10-year partnership with the Hadni brothers, our workflow is a flawless extraction process. We visually forage premium ingredients, capturing the mechanical energy of shakers and culinary sizzle, then meticulously color-grade to bottle the raw essence into high-fidelity deliverables.

TASTE IT HERE

Micro-Documentary Series

LA MINUTE
CRÉATIVE A VISUAL ANTHOLOGY

30-EPISODE SERIES SPANNING TWO SEASONS.

Methodology

Production Phases

01

Curatorial Production & Cinematography

Executing Nizzar’s blueprint, I produced, directed, and filmed 30 distinct creators. My approach combined intimate interviews with bespoke cinematography, meticulously capturing the textures, craftsmanship, and unique DNA of each brand.

02

The 60-Second Synthesis

Distilling an entire creative universe into a single minute requires ruthless editing. The rhythm is carefully tailored: Season 1 features a measured, intimate documentary pace, while Season 2 accelerates into a fast-paced, highly dynamic flow.

03

Bespoke Packaging & Identity

Rather than a single unified style, the series features two distinct aesthetic treatments. Season 1 embraces an ultra-corporate, intimate look, whereas Season 2 explodes into hyper-creative visual styles adapted specifically to the DNA of each individual brand.

04

WATCH THE SERIES

LAMINUTECREATIVE ↗

PORTRAIT LRNCE

Deliver an AD-standard visual narrative within minimal production resources and fleeting access to the artist.

DESIGN

1. Surgical Planning

Operating under strict resource constraints required an ultra-lean footprint. I engineered a highly optimized production workflow to ensure zero wasted seconds on set. This rigorous preparation allowed for maximum creative output while deeply respecting the designer's demanding schedule.

2. Editorial Capture

With only a brief window alongside the artist, the shoot demanded high-velocity intuition. I had to seamlessly blend a compelling, interview-driven narrative with the rigorous, spatial and architectural composition expected by AD magazine.

3. Solo Execution

To overcome the absence of a traditional budget, I deployed a micro-footprint strategy. Operating entirely as a solo unit simultaneously handling directing, cinematography, and audio, I turned constraints into a creative advantage, fostering a highly intimate environment with the artist.

WATCH THE PORTRAIT

SHOWTIME

Consistency and creativity to capture the magical nights of the marvel that the Chiche family created.

SYSTEM

SENSORY

ENGINE

IDENTITY

Atmospheres

Romantic orientalism and pure celebration.

Architecture

From intricate zellige to velvet-draped alcoves.

Gastronomy

Culinary alchemy and Moroccan fusion.

Mixology

Immortalizing the ballet of flying shakers.

Musicians

Soulful serenades and live acoustic melodies.

Gnaoua Show

Ancestral trance-like spirit of the musicians.

Performers

Hypnotic choreography of the oriental dancers.

Souktronic Nights

Deep house merges beautifully with oriental beats.

ACT I : INFILTRATION

Seamless integration into the venue's ecosystem. Becoming an invisible observer to organically capture the raw essence without disrupting the magic.

ACT II : CAPTURE

Devoted to immortalizing that fleeting, magical spark that can erupt at any given second in this sanctuary.

ACT III : SYNTHESIS

Distilling thousands of intoxicating moments into a mesmerizing narrative that elevates the legendary aura.

THE VISUAL LEXICON

Translating the legendary aura into a cinematic language.

Amber Mysticism

Contrasting theatrical darkness with warm amber glow of table lanterns.

Nocturnal Rhythm

Adapting visual flow, accelerating as the night transforms into celebration.

Authentic Grandeur

Preserving Moroccan heritage and cosmopolitan crowd as one living tapestry.

DISCOVER THE MAGIC

HOSPITALITY

AGILITY

Anticipation is key.

FRAMEWORK

Open-World Strategy

I.

II.

III.

IV.

Open-World Strategy

When a luxury brand is in its genesis, rigid storyboards can restrict its potential. To support an actively evolving identity, I approached the magnificent Moroccan hotel venues as open-world canvases.

My strategy was omnivorous: capturing an expansive wealth of textures, architectural details, and authentic lifestyle moments to build a massive, premium visual archive.

Strategic Agility

Navigating a brand in the making requires absolute liquid agility. Operating without creative borders allowed me to anticipate the brand’s future needs.

By fluidly adapting to the environments and moving intuitively through the spaces, I ensured every piece of footage reflected the pinnacle of high-end hospitality, regardless of how the final brief would eventually pivot.

Sculpting Identity

This exhaustive visual reservoir became the ultimate creative sandbox for the brand.

By providing an abundance of cinematic, high-fidelity assets, I empowered the founders to organically test, refine, and sculpt their true DNA in post-production. The result is an identity that was beautifully discovered.

ENJOY THE VIEW ↗

CULINARY EXCELLENCE

Elevating the human essence of Levantine hospitality.

EPIPHANY

The Architecture of Hospitality

The Cast & Craft

A profound tribute to the unsung artisans of service. Immortalizing the genuine smiles, the meticulous choreography, and the heartfelt human warmth that elevates a simple meal into an unforgettable symphony.

Highlighting the soul behind the luxury.

The Sensory Stage

Bathing in oriental opulence. Sculpting light around rich velvets, intricate brass fixtures, and the intimate, amber-lit alcoves that define the venue's secretive and luxurious allure.

Cinematography designed for intimacy.

The Levantine Feast

Capturing the vibrant soul of their culinary artistry. The hypnotic sizzle of the grills, the vibrant colors of fresh mezzes, and the poetic flow of the kitchen's masters at work.

Framing flavor through motion.

The Spectacle

Framing the spellbinding grace of oriental dancers and the captivating energy of live musicians, beautifully weaving their hypnotic rhythm through the dining experience.

A living, breathing performance.

THE CAST

THE STAGE

THE FEAST

SPECTACLE

DISCOVER THE EXPERIENCE

FASH

ION

MARC JACOBS

Juergen Teller

Marc Jacobs campaign reference photo by Juergen Teller, 3 of 3

Food & Beverage

F

&

B

Corporate & Events

EVENTS

Love Stories

WEDDINGS

Capturing the whispered promises and fleeting glances that define a lifetime.
I take profound joy in immortalizing the raw, instant beauty of joy that celebrates true love.